It is a perennial subject of training for the use of scripts when you call cold, prospecting, setting appointments, and make customer service, technical support and telesales.

They say: "I do not want to be wrong note!"

Fair enough, no one does.

But why is that the trend is very real, has a fresh sound, artificial, artificial, and the use of scripts?

There are 5 good reasons, most of the scripts suck:

(1) Most people who write scripts that are notbrilliant writer. Talented writers can bring words to life, so that the real sound and viable. The vast majority who do not write anything for the economy, from an e-mail to a brochure of a letter of thanks, the hard sound as if they were running through their veins have ammonia.

(2) Most people who write scripts that are not equipped with loudspeakers, either. Even if they are, are not even able to record and transcribe exactly what they have said that the sound, with all its imperfections, the real effectivePhone

(3) Most of the scripts are written with the President, and sounds like an advertisement, a spray and pray, seek, with the prospect, then shower features and performance, the listener poor can drown in very good reasons for buy.

(4) If the script attempts to commit LISTENER oriented expects that the prospect of too much work to do, answering questions without end. If you are a stranger to them, their self-preservation instinct to build a barrier in order to answer your probes, noregardless of how you think I'm intelligent.

(5) Written script PUNCTUATION put in the wrong places. They make you breathe, at the end of sentences, what it sounds like you're reading from a manuscript. That is when most people who are opposed to the time in advance through the air. When we live in a spontaneous conversation, we walk across the punctuation to break many rules of the written page.

These disadvantages are not immutable. We are able to develop scripts that sound real, createpredictable and reliable results, you can take to the bank.

But do we really know what we do. Hollywood as a screenwriter for success, have only words to appear on a page like in real life unfolding before us.

For every great writer in film or on sale, customer service, technical support, or negotiation, there are tens of millions of hopeless hacks, aspirants who think that "A script is a simple script."

If you want help with your script, orWish to visit or sponsor a speech or a seminar or you can find great audio or video, do not hesitate to contact us.

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