One of the great disappointments conventional managers and business owners face when they first use telemarketers is the amazing amount of employee turnover.

By comparison, if you want to hire someone to do customer service, especially if they're experienced, you can expect them to be stable. They'll probably last six months or a year or two, at minimum.

Hire somebody on Monday for telemarketing, and if they're still aboard by Friday, throw a party! You just may have someone who will last a month, or wow, even two!

Am I exaggerating?

Sadly, I'm not.

Why is there such turnover?

(1) The economy is strong, unemployment is low, and telemarketing jobs are plentiful. This is a "perfect storm" for recruiters. There aren't many people available who aren't already in the labor force. The ones who are available may be returning after a long absence, or are marginal workers, at best, without drive and discipline and with few skills.

(2) Telemarketing is a grind. To be productive, you have to keep your nose to the grindstone, and for this reason, I suggest shifts be shorter than eight hours. Four to five hours can even be a burnout.

(3) Telemarketing is harder than most people think. Think about the people you know. How many of them would rise to the top in sales, on the phones or off? Frighteningly few, I can tell you.

(4) Telemarketing requires a bigger investment than management ever expected. Like a war gone badly, where men and materiel are consumed at an unimaginable pace, telemarketing units chew up resources quickly, as well. Especially daunting, are the ongoing costs for recruiting and training. Ads in newspapers and online cost a lot, and you have to constantly rewrite them, so your jobs will sound fresh and attractive.

(5) Telemarketing, unless it's being done for a radio or TV station or for a glamorous company or industry, isn't a high status job. People aren't going to confess to doing it, unless it can be packaged attractively; i.e. "I do market research for CSB News Radio, in Los Angeles."

Consider these factors before you leap into doing telemarketing or invest in this area.

And get some professional help, from a telemarketing consultant or tele-sales coach who knows the ropes, from the very start!

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You can be the most experienced and best-trained salesperson in the world and still deliver flat, lifeless presentations, while the rookie next to you could sound inspired and break all sales records using a fraction of your skills. Have you ever wondered why you can descend into a slump while they're soaring, defying gravity? Could it be a matter of hope and faith? Are they asking for and receiving help?

I've found that there is an uncanny connection between those times when I've recited a short silent prayer and when I've achieved top results with my sales prospects. Here are some of the things I've asked for assistance with.

I hope this Telemarketing Prayer will help you as much as it has helped me!

Please help me to communicate better than I've ever done before.

Let me be as refreshingly clear as water.

Let me be enthusiastic, showing my commitment to my product and company.

Let me open my ears, to hear the customer and appreciate his or her viewpoint.

Let me be brave enough to strongly and convincingly lead my prospect to buy.

Let me not suffer from sales remorse.

Help me to take comfort in the fact that most people resist buying at first, but are pleased they bought, afterwards. Help me to appreciate that sales are the spark plugs of all business activity. Without sales, businesses and the people they employ can't move forward.

Remind me constantly that there is only one person as important as a salesperson and that is a customer. We need each other, and when we serve each other it is because we have seen that our interests are aligned. We improve each others' lives.

Help me to appreciate that the phone is the best medium for selling. The weather, time, and topography are completely irrelevant. It is always the right time to Reach Out and Sell Someone (TM).

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