There is this idea that knuckleheaded cold calling is difficult.

What makes it so?

It is the fact that you are sitting in an office with air conditioning, or room in which it owns 100% of air pollution?

It is the fact that talk about your only significant physical exertion and dial-up?

It is the fact that little scour 'of mud to find gold nuggets, patches promising gold dust that can bring the Mother Lode?

It is the fact thatTheir self-importance is dinged a little, 'as' poor (secretaries and other officials of the screen the calls, especially for its script standard should be better than one on your shiny?)

It is the fact that many are quick to say no, you can save a lot of time that are in follow-up, if they were not direct the waste?

It is the fact that you can not see, so you can super-casual dress and put the boots on the desk or look like a rock star, ifthat's your style?

It is the fact that if you are successful, you are well paid and treated as if you are walking on water?

All these dangers and pitfalls, frustrations and setbacks are you?

Then you're a baby crying, not only do not realize:

(1) The phone is the fastest way to build your business, unless you have tons of pasta, probably managed to acquire another company, whose founder, by "cold calling" way back when they started to use.

(2)They have been spoiled by six years of growth in most businesses, where more new customers was a child-lemon-squeezy. Welcome to the threat of recession, in which one of the few jobs can be found in "cold calling will be."

(3) The money is made ", and then that is to say, make money. You have to appear. Not only did the show and fall into his lap. This requires an effort. If you are not willing to be stretched in every human activity can not be expect to get everythingback.

"Cold calling" is so direct, so profitable and so simple that it is very difficult when it is the right attitude to have, and you are using the correct techniques.

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